Released on: December 10, 2007, 4:51 am

Press Release Author: Cathryn van der Walt

Industry: Telecommunications

Press Release Summary: Loop Mobile Limited (ASX: LPM) today announced the global
launch of its MOKO Music mobile community for music artists, music labels and fans.


Press Release Body: Sydney,australia, 10 December 2007-- For The First Time Moko
Users Will Be Able To Communicate With Their Favourite Music artist and music labels
via their mobile phone. The inclusion of the MOKO Music platform will see the
award-winning MOKO initially launch over 600 music artists from both major and
independent labels, along with a host of amateur and unsigned artists to MOKO users
globally. Each artist will have their own profiles and homepages, photo galleries,
music audio and video file streaming, gig guides and fan lists. MOKO Music will be
available to MOKO community users in Australia, United Kingdom and the United States
across a range of on-net and off-net carriers.

"The launch of MOKO music and the further diversification of the MOKO mobile
community offering is in direct response to current demand. Music is the most
popular category that both interests our users and helps them identify themselves
within the mobile community. With so many users associating themselves with their
favourite artists we can see a definite move away from the traditional over air
download of music to a more collaborative environment between artist and fan in a
mobile music setting," outlined Mr Martin Hoffman, CEO and Managing Director for
Loop Mobile Limited.

MOKO Music will be launched in Phase 1 Beta stage as part of its ongoing development
plans. It will enable MOKO users to view, interact, and communicate with their
favourite artists and their music through artist homepage profiles, users can add
artists as friends, stream tracks and video, send private media messages, search for
music, tracks, artists etc and even upload user-generated content such as tribute
clips or fan art. Artists can even hold their own live chats directly with fans.

For Pete Carroll, the man behind Offworld Sounds, LittleBigMan Records, co- producer
of Happy Monday's Shaun Ryder's solo album and manager of Australian band, The
Panics the MOKO Music initiative is revolutionary. "Allowing the artist, their label
and the fans to all interact from a single integrated mobile and web community is an
important leap forward," said Mr Carroll.

"What Loop Mobile has created is unique globally. As someone who has been involved
in the music industry for over 20 years, I believe that this platform will change
things significantly. From The Panic's perspective, having a tool like this that can
help drive communication between the band and their fans and enable the introduction
of a new global audience via referrals within the community, is sensational."

Also introducing the MOKO website

The MOKO Music community will be available across the global MOKO network, both via
its carrier partnerships and via mobile internet access. It is also planned to be
available via the new MOKO website, which launches in the first quarter 2008.

The MOKO Community and MOKO Music services will be totally integrated from mobile to
online, allowing users to interact with each other whether they access MOKO from the
mobile handset or PC. Unlike many other web-based social networks that have
attempted to produce a mobile version with reduced functionality, MOKO users can
control, create and upload their content, together with hosting live text chat, from
either platform.

At launch, MOKO Music will feature artists from music labels including Ministry of
Sound, Road Runner Records, SonyBMG (Red Label) and Universal among many others. The
artist list on launch will include a mix of Australian and international musicians
ranging from Powderfinger, Jebediah, Grinspoon, The Panics and Architecture in
Helsinki to 50 Cent, Amy Winehouse, Guns and Roses, Jack Johnson, Kanye West, Snow
Patrol and Sonic Youth.

Existing MOKO users have already established fan clubs and nominated an initial 60
fan club presidents as part of its pre-launch MOKO user promotions.

"Our team has spent a lot of time consulting our users, ensuring that we can produce
a more collaborative and community-focused mobile music offering. In effect our goal
is to change the way that music and music related content, is consumed and allow our
users and artists to be more in control and involved in either the consumption or
promotion of music via the mobile handset or the PC. Both artists and fans now have
greater collaboration with each other and the overwhelming initial support from our
existing subscriber base reinforces MOKO Music's immediate popularity," Hoffman
concluded.

Additional revenue will be generated from MOKO's subscription and user generated
content activity from un-signed and independent artists who use MOKO Music to
promote themselves.

Loop Mobile's MOKO community has today generated over 4.5 million MMS, over 76
million instant messages, over 3 million private messages and over 35 million video
downloads. In the last 12 months the average user session time has more than doubled
to reach 75 minutes per user session.
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About Loop Mobile Limited
Loop Mobile Limited is an international provider of mobile communities, targeting
the youth and young adult demographic. The company's flagship mobile community
product, MOKO, is implemented across the 3 Mobile Australia, 3 Mobile United
Kingdom, Virgin Mobile Australia and soon on Optus networks. It is also available
worldwide via mobile internet at http:// www.moko.mobi. Loop also provides
white-label mobile community services to major brand and content owners. Loop was
founded in 2004 in Perth and is today headquartered in Sydney. Its proprietary
platforms enable the uploading and viewing of pictures and videos, personal
profiles, live chat threads, private messaging, search facilities and additional
features. Loop was the winner of the 2007 Best User Generated / Social Networking
Service "MEFFY" international award by the Mobile Entertainment Forum for MOKO.
http://www.loopmobilelimited.com


contact:

Cathryn van der Walt
Einsteinz Communications
Sydney,australia
0402 327 633
cathrynvanderwalt@einsteinz.com.au
http://www.loopmobilelimited.com

Web Site: http://www.loopmobilelimited.com

Contact Details: Cathryn van der Walt
Einsteinz Communications
Sydney,australia
0402 327 633
cathrynvanderwalt@einsteinz.com.au
http://www.loopmobilelimited.com